Social Post

At Issuu, users upload content that transforms into a flipbook that is hosted on its service. Once a user has uploaded their content, The user can create social media assets using the Social Post tool. Over the course of 7 months, I designed, researched and facilitated the development of Social Post along with a team of engineers and a PM.

I had two main roles during development: The first was to research, design, and implement a solution with a team of engineers. My second was to create industry-standard components and document them within the design system, to be used in future solutions.

There were two phases to this process. In the first phase, I coordinated with Issuu's customer success team to schedule user tests. I generated scripts and conducted the user tests.

There were a total of 9 user tests conducted. 5 tests were conducted with an initial prototype. Through iterations with my team. I would present synthesized problem statements and facilitate with stakeholders. In these facilitations, we would discuss trade-offs until needs were defined for an MVP. Once the MVP was launched, 4 more were conducted and the process was repeated before launch.

After phase one came phase two. We began a soft release. Social Post was released to the public incrementally. Adding 10% of Issuu’s user base twice a week until it was live to everyone. Through this process, we generated quantitive data adding tracking to certain interactions of the solution. This data would be used for future iterations and solutions.

During this time I documented components to be added to the design system. These components were designed to comply with Web Content Accessibility Guidelines (WCAG) and to be used in other solutions. One such solution was a Issuu’s Link & Video Editor.

There were two phases to this process. In the first phase, I coordinated with Issuu's customer success team to schedule user tests. I generated scripts and conducted the user tests.

There were a total of 9 user tests conducted. 5 tests were conducted with an initial prototype. Through iterations with my team. I would present synthesized problem statements and facilitate with stakeholders. In these facilitations, we would discuss trade-offs until needs were defined for an MVP. Once the MVP was launched, 4 more were conducted and the process was repeated before launch.

After phase one came phase two. We began a soft release. Social Post was released to the public incrementally. Adding 10% of Issuu’s user base twice a week until it was live to everyone. Through this process, we generated quantitive data adding tracking to certain interactions of the solution. This data would be used for future iterations and solutions.

During this time I documented components to be added to the design system. These components were designed to comply with Web Content Accessibility Guidelines (WCAG) and to be used in other solutions. One such solution was a Issuu’s Link & Video Editor.

At Issuu, users upload content that transforms into a flipbook that is hosted on its service. Once a user has uploaded their content, The user can create social media assets using the Social Post tool. Over the course of 7 months, I designed, researched and facilitated the development of Social Post along with a team of engineers and a PM.

I had two main roles during development: The first was to research, design, and implement a solution with a team of engineers. My second was to create industry-standard components and document them within the design system, to be used in future solutions.