Objective
To create a tool that allows users to make Social media content with their uploaded assets. To expansion of Issuu's Design System maturity by building industry standard components.
Results
• A go to market MVP.
• Scalable, Industry-standard components to be used in other features within Issuu's platform.
Discovery & Definition
Understanding
the Problem
I inherited this project from two designers who had left the company during an advanced implementation stage. The existing solution was low-fidelity and incomplete. It lacked fully developed designs, adequate consideration of different user scenarios, and thorough user testing. Despite these challenges being unknown to the rest of the company, I received substantial support from the design department.
Key
Objectives
Refactor Design Debt
Define the value proposition of Social Post to ensure the solution’s effectiveness. Define value proposition of each feature.
Go-to-Market
Optimize the solution to align with or surpass industry standards. Expand our design system component library in order to update other features efficiently.
Facilitation
& Workshops
We initiated the project by holding workshops with the team and external stakeholders to outline the tool’s expected outcomes and key performance indicators (KPIs). During these sessions, I facilitated discussions on trade-offs and communicated the needs of the design and engineering teams. After aligning on a core offering, we developed a new prototype for usability testing.
User Testing
In total, nine usability tests were conducted—five with the initial prototype and four during a soft release. The soft release involved incrementally introducing the tool to the public, adding 10% of Issuu’s user base twice a week until full deployment.
Data Wall
All usability tests were recorded and transcribed. I reviewed these recordings, documented insights on a data wall.
Affinity Mapping
Insights from from the datawall were clustered into themes in order to identify patterns in behaviours and needs.
Problem Statements
These clusters were then synthesized into action statements to guide and focus subsequent workshops with the team and stakeholders, clarifying out-of-scope elements and directing future iterations.
Development
Design System
We designed components to comply with the Web Content Accessibility Guidelines (WCAG) and to be versatile enough for integration into other solutions. Notably, components from the Social Tool were incorporated into Issuu’s Articles feature and the link & video editor.
Delivery
Core Features
Templates
Provides the ability to format content for the intended platform.
Publications
The assets from a flip books that have been uploaded to issuu.
Uploads
Allow users to upload assets from cloud or hardrive.
Text
Users can add additional text fields to the canvas.
The Team
