

Increasing the utilisation of all features on a core B2B/B2C SAAS product.
Project
Flipbook Redesign
Year
2024
Client
Issuu
Services
UX/UI Design
Industry
SAAS/B2B/B2C
Objective
Visually uplift the U.i of the Issuu’s core product. Refactor design and code debt to make future iterations more manageable. Define product variants, integrate design system and optimise flows.
Results
Reduced churn by increasing the usage of premium features.
New defined breakpoints.
New design system compliant components
Role - UX Designer
As the UX designer in a team with one design lead/product manager and four engineers, I led workshops to deepen our understanding of the issues and brainstorm solutions. Coordinated and conducted user interviews. Analyzed the page and documented insights, which I presented to key stakeholders. Developed prototypes, designed new design system components, and prepared comprehensive documentation for implementation.