The following is a summary of my thesis paper for Hyper Island.

Creating delight while securing user's data.

Work with the BBC's R&D to identify and come up with a product strategy for a data-encrypting box "data box".

Design Landscape

Creating delight while securing user's data.

Through a double diamond approach, we address a wicked problem and redefined the core offering for the BBC innovation.

Creating delight while securing user's data.

Conducted quantitive and qualitative research, synthesised insights with the team. produce the mock-ups and prototypes.

Storyboard I created using Procreate and Adobe Indesign. The purpose of the storyboard was to showcase the user experience when interacting with our solution.

Creating delight while securing user's data.

In a society where ‘screen-time’ is increasing, technology can create isolation. Blended. enables real-life connection between humans while using digital media for entertainment, while keeping sensitive data encrypted. Be it a film night, house party, BBQ or romantic dinner, Box creates a shared experience. The party guests, family members and friends can share their social media or Box profiles (if owners) with the Box of the host. Enabled by algorithms and A.I., Blended. creates a shared personalized playlist for the entire group based on individual preferences.

The BBC Research and Development Department tasked my team with finding a solution to their question:

How might we use personal data to design hyper-personalised BBC experiences?

Their pre-existing solution: The Databox, provides the technology for users to have more ownership of their personal data. Our task was to create incentive for people to use The Data Box.

Development Landscape

As a team, design, prototype, develop a product, service, strategy in 3 weeks. Solution should be feasible, viable and desirable. Present solution to the BBC R&D department.

Creating delight while securing user's data.
Creating delight while securing user's data.

The Maelstrom

Creating delight while securing user's data.

The core of the solution is the secure storage of the owner’s data, including music, films, pictures, e-books and social media profiles(including preferences, usage history and privacy settings). This data is imported to Box with the user’s consent and Machine Learning keeps on building the user profiles for all members of the household.Box also stores sensitive data such as health records, contracts, testaments or research. All data is encrypted and can be shared or temporarily loaned between boxes with the users permission.

In a society where ‘screen-time’ is increasing, technology can create isolation. Blended. enables real-life connection between humans while using digital media for entertainment, while keeping sensitive data encrypted. Be it a film night, house party, BBQ or romantic dinner, Box creates a shared experience. The party guests, family members and friends can share their social media or Box profiles (if owners) with the Box of the host. Enabled by algorithms and A.I.,Blended. creates a shared personalised playlist for the entire group based on individual preferences.

Blended. also resolves the issue of decision paralysis. In the primary research, people stated they had often found themselves stuck in indecisiveness selecting a movie to watch together. It blends the preferences of various friends consented data, and creates a solution that satisfies and compromises the taste of all involved parties. By sharing their profile with Box, Blended. will make a suggestion of three movies that appeal to everyone, making the decision process short and easy.

Sharing of profiles is simple. Guests tap their smartphones to Box, which establishes a secure connection via Near FieldCommunication. They give consent to what data to share. In order to keep data secure, Box only stores guest’s data for 24 hours and asks guests if they want to disconnect by push-notification when leaving the vicinity of Box.

Closing Thoughts

1 round of 45 users.

Creating delight while securing user's data.
Creating delight while securing user's data.

Creating delight while securing user's data.

Objective

Work with the BBC's R&D to identify and come up with a product strategy for a data-encrypting box "data box".

Results

Through a double diamond approach, we address a wicked problem and redefined the core offering for the BBC innovation.

Role

Conducted quantitive and qualitative research, synthesised insights with the team. produce the mock-ups and prototypes.

Storyboard I created using Procreate and Adobe Indesign. The purpose of the storyboard was to showcase the user experience when interacting with our solution.

Creating delight while securing user's data.

Before

Creating delight while securing user's data.

After

Creating delight while securing user's data.

Key Objectives

As a team, design, prototype, develop a product, service, strategy in 3 weeks. Solution should be feasible, viable and desirable. Present solution to the BBC R&D department.

Solution Impact

A Flowchart for Context.

Creating delight while securing user's data.

Process

3 rounds of iterations

1 round of 45 users.

Understanding the Problem

In a society where ‘screen-time’ is increasing, technology can create isolation. Blended. enables real-life connection between humans while using digital media for entertainment, while keeping sensitive data encrypted. Be it a film night, house party, BBQ or romantic dinner, Box creates a shared experience. The party guests, family members and friends can share their social media or Box profiles (if owners) with the Box of the host. Enabled by algorithms and A.I., Blended. creates a shared personalized playlist for the entire group based on individual preferences.

The BBC Research and Development Department tasked my team with finding a solution to their question:

How might we use personal data to design hyper-personalised BBC experiences?

Their pre-existing solution: The Databox, provides the technology for users to have more ownership of their personal data. Our task was to create incentive for people to use The Data Box.

Development

The three-week project was initiated using the Basic Team Canvas, a framework togain alignment on rules, team-building activities, core values and a common vision (Team Canvas, 2019). In order to deep-dive into the brief, primary and secondary research was performed. Design Sprints inspired by the design agency AJ&Smart were used during ideation. The 4-day sprint, based on the Agile wayof working, solves the first How Might We (HMW) question. According to AJ&Smart(2019), this is the fastest way to establish if the idea is worth developing and if the value proposition is valid.

Assumption Mapping helped the team to understand the BBC brief, its constraints and to prfioritize actions. Questions regarding users’ desirability, the solutions’ viability andfeasibility were asked, which led to assumptions that were then mapped onto the axis of importance and pre-existing knowledge. This enabled to focus direction for primary research.

To map opportunities on the basis of the research and assumptions, We exercised affinity mapping to cluster different themes and further investigate potential narratives. Toformulate the HMW, the team used brainwriting (individual silent brainstorming inwritten) and selected the most relevant questions by dotmocracy. In order to empathise with users and understand their pain-points, we created personas and story-boarded these.

Creating delight while securing user's data. Creating delight while securing user's data.

Solution

The core of the solution is the secure storage of the owner’s data, including music, films, pictures, e-books and social media profiles(including preferences, usage history and privacy settings). This data is imported to Box with the user’s consent and Machine Learning keeps on building the user profiles for all members of the household.Box also stores sensitive data such as health records, contracts, testaments or research. All data is encrypted and can be shared or temporarily loaned between boxes with the users permission.

In a society where ‘screen-time’ is increasing, technology can create isolation. Blended. enables real-life connection between humans while using digital media for entertainment, while keeping sensitive data encrypted. Be it a film night, house party, BBQ or romantic dinner, Box creates a shared experience. The party guests, family members and friends can share their social media or Box profiles (if owners) with the Box of the host. Enabled by algorithms and A.I.,Blended. creates a shared personalised playlist for the entire group based on individual preferences.

Blended. also resolves the issue of decision paralysis. In the primary research, people stated they had often found themselves stuck in indecisiveness selecting a movie to watch together. It blends the preferences of various friends consented data, and creates a solution that satisfies and compromises the taste of all involved parties. By sharing their profile with Box, Blended. will make a suggestion of three movies that appeal to everyone, making the decision process short and easy.

Sharing of profiles is simple. Guests tap their smartphones to Box, which establishes a secure connection via Near FieldCommunication. They give consent to what data to share. In order to keep data secure, Box only stores guest’s data for 24 hours and asks guests if they want to disconnect by push-notification when leaving the vicinity of Box.

Creating delight while securing user's data.